Lisa Kustra, Chief Executive Officer, Founder
Lisa M. Kustra is the founder and CEO of Plan4Demand, a Pittsburgh-based consulting services firm that helps Fortune 500 corporations and mid-market companies around the world and across multiple industries rapidly drive down costs, increase profits, boost operational efficiency, and maximize promotional spend and retail shelf space by optimizing their processes and technology enablement as well as education and training in demand and supply management best practices.
With more than 18 years of experience building successful consulting practices for both public and private companies, Lisa has built a solid reputation as
an acknowledged thought leader in the counsumer goods, life sciences and high-tech industries. It’s that track record that enabled her to obtain $3.5 million in venture capital funding within just
90 days to launch Plan4Demand and retain her position as a principal investor.
Over the past several years, Plan4Demand’s annual revenue increased an average of 33% year over year, and the company has built strategic relationships as a go-to partner with many of the top Fortune 1000 global companies in the CPG and Life Science markets.
Previously, as the CEO of eJiva, a subsidiary of iGATE, a $500 million international systems integrator, Lisa established the go-to-market strategy
and messaging, and successfully drove strong financial growth in less than
nine months.
As a senior VP for Mastech Corporation (now iGATE), Lisa initiated an Enterprise Package Solutions division in 1996 and drove revenues from $0-75 million in four years. While at Mastech, Lisa also opened company resourcing lines in the Philippines and Singapore and established and and managed offshore training centers in India.
Personal and Professional Recognition
Plan4Demand among “10 Coolest SCM Boutiques”, ARC Advisory Group
P4D named among Pittsburgh’s 100 Fastest-Growing Companies
Lisa received CCAC Legends in Leadership Award
P4D named Tech 50 award winner by Pittsburgh Technology Council;
Lisa named director, Pittsburgh chapter of WITI
Lisa recognized among Pittsburgh Business Times Changemakers;
honored as one of Pennsylvania’s Best 50 Women Business
